About Grand Sherman
Discover the story, philosophy, and principles behind the consultancy built for founders who are all-in.
Founders.
Operators.
Investors.
Partners in business and life.
We're Mohamed Amer and Helaine Mello—co-founders, operators, investors, and partners in both business and life.
With over 16 years of combined experience in the trenches of e-commerce and brand building, we know what it's like to build something from scratch, take bold risks, navigate growth, and lead from the front.
Together, we've:
- •Co-founded three companies (2 exited, 1 we still operate globally)
- •Acquired a multi–seven-figure supplement brand after leading a $4.4M raise and deal
- •Built and scaled brands across the U.S. and UAE
- •Raised capital, negotiated deals, restructured teams, and managed P&Ls at every stage
The Meaning Behind the Name
Grand Sherman is more than a name—it's a philosophy.
It draws inspiration from the General Sherman tree—the largest living single-stem tree on Earth. Towering over 275 feet tall and thousands of years old, this sequoia doesn't just symbolize greatness—it embodies the power of being deeply rooted.
"True growth isn't fast—it's foundational."
When you're aligned at the root, you're built to rise with strength, purpose, and peace.
Why We Started Grand Sherman
We were never in this for the likes, the flash, or the shortcuts.
Grand Sherman was born out of demand—from the inner circle of entrepreneurs we've coached, advised, and walked alongside. They kept asking us to share our rooted, aspirational approach with more founders around the world.
So we listened. And we built this—not to chase status, but to create meaningful transformation.
Because we believe most business problems aren't just business problems. They're personal patterns. Limiting beliefs. Disconnection from purpose. And misalignment at the root.
We Believe in the Law of Cause and Effect
Help others win, and you win too. That's how we grow—spiritually, professionally, and financially.
This Work Energizes Us
There's nothing more fulfilling than helping all-in founders step into who they're meant to be—clearly, calmly, and confidently.
Entrepreneurship Can Be Lonely
We've walked those rugged roads. We know what it's like to carry the vision alone—and how powerful it is to have someone in your corner who's been there.
We're Tired of the Nonsense
The coaching world is full of noise—"gurus" selling hacks, flexing rented success, and offering dangerous, shallow advice. That's not us.
What Makes Us Different
Timeless Wisdom + Modern Mastery
We blend spiritual and mental mastery from legends like Wallace D. Wattles, Bob Proctor, Napoleon Hill, and Neville Goddard with proven business frameworks from today's most impactful entrepreneurs.
Seven Universal Laws
We coach in harmony with the laws of life and business—because alignment is spiritual and strategic.
Business Built to Last
No quick fixes. No empty hustle. Just peace of mind, legacy, and sustainable success.
You're not here to build fast. You're here to build well.
Ready to align your inner world with your outer business?
Legal Disclaimer
Copyright © 2025 Grand Sherman LLC | All rights reserved. This website is operated and maintained by Grand Sherman LLC. Grand Sherman LLC is a business education and training company. We do not sell a business opportunity, "get rich quick" program or money-making system.
We believe, with education, individuals can be better prepared to make investment decisions, but we do not guarantee success in our training. We do not make earnings claims, efforts claims, or claims that our training will make you any money. All material is intellectual property and protected by copyright.
Investing of any kind carries risk and it is possible to lose some or all of your money. The training provided is general in nature, and some strategies may not be appropriate for all individuals or all situations. We make no representation regarding the likelihood or probability that any actual or hypothetical investment will achieve a particular outcome.
Statements and depictions are the opinions, findings, or experiences of individuals who generally have purchased education and training. Results vary, are not typical, and rely on individual effort, time, and skill, as well as unknown conditions and other factors.